Quincy Armstrong 12/6/21 Quincy Armstrong 12/6/21

Offer vs Brand Advertising - Testing Dealership Creative

What’s the best overall creative strategy for car dealerships? What’s the right mix of brand messaging vs. ads that focus on offers?

Quincy Armstrong 9/9/20 Quincy Armstrong 9/9/20

How much should dealerships spend on 3rd party websites?

Two methods to analyze and determine an efficient level of 3rd party spend.

Quincy Armstrong 7/21/20 Quincy Armstrong 7/21/20

How do car dealerships determine the proper 3rd party website package? An analysis of VDPs vs Leads produced by automotive websites.

Quincy Armstrong 7/12/20 Quincy Armstrong 7/12/20

What’s the true value of a vehicle detail page view? This post analyzes VDP value in relation to real customer behavior and dealership factors.